Swimsuit Calendars

Like swimsuit contests, swimsuit calendars also have both opponents and critics. Swimsuit calendars are also charged with objectifying women and insulting them to the maximum possible degree. Initially, swimsuit calendars were severely criticized and were termed to be disgraceful and shameful. However, swimsuit calendars are now more or less a part of our everyday life. Opponents give more or less the same arguments in defense of swimsuit calendars viz. swimsuit calendars help boast modeling careers of young and aspiring swimsuit models and are a perfect opportunity to add a little sizzle to their portfolio.

Most of the companies printing swimsuit calendars donate a percentage of total sales to various charities (such as charities for cancer or HIV Aids patients). Most aspiring models would jump at the opportunity to feature on a swimsuit calendar because they never know who might see the calendar and approach them for the job of their dreams giving them worldwide or at least country wide recognition overnight. Swimsuit calendars are also said to push young women into inferiority complex about their bodies since they fuel the mentality that only women having model perfect bodies can carry off swimsuits. Many young women have suffered from eating and emotional disorders because of such swimsuit calendars.

However, we should think twice before buying or printing swimsuit calendars because an overwhelming majority of men treat models (featured in these swimsuit calendars) as mere sex objects and treat them with disrespect making explicit comments and ogling and snickering at the women in them. Perhaps the most citied argument against swimsuit calendars is that men display them in male dominant settings (such as offices, factories, construction sites etc) and ridicule their female colleagues or other women. Such men should think how they would feel if one of the models featured on the swimsuit calendar was their daughter, sister, niece or wife. Swimsuit calendars are also gaining popularity in other parts of the world where they were previously considered taboo. One example of is the ever increasing popularity of Kingfisher Swimsuit Calendar in India. Kingfisher Swimsuit Calendar has been accredited to put Indian swimsuit models at par with the world’s hottest swimsuit models. Kingfisher Swimsuit Calendar is published by UB Group, owned by Indian businessman Vijay Mallaya. Two of UB Group’s most famous brands are Kingfisher Beer and Kingfisher Airlines. Kingfisher Airlines is one of the most successful (and famous) private airlines in India. Kingfisher Swimsuit Calendar was launched in 2003 and was an instant hit. The best feature of Kingfisher Swimsuit Calendar was that it featured Indian models only.

Most of the swimsuit models, featured in Kingfisher Swimsuit Calendar, are airhostesses of the Kingfisher Airlines. Kingfisher Swimsuit Calendar has immensely increased the popularity of Kingfisher Airlines. Swimsuit calendars are also used as a marketing vehicle i.e. swimsuit retailers and swimsuit designers publish swimsuit calendars to give an idea to potential customers about the upcoming swimsuit line and to attract them to the outlet or website to buy the swimsuits in question. Swimsuit calendars are also said to be selling soft porn. Some of the pictures printed on these swimsuit calendars are sexually suggestive and too revealing. A number of pictures are meant to portray nude girls. According to Keith DeHaas -owner of Rez Dog Clothing Co (that prints Rez Dog Clothing Swimsuit Calendar) defends the company’s swimsuit calendar by saying that it today’s fast paced world they are selling sex by launching the swimsuit calendar a season before the launch of their swimsuit collection.