Dangerous Curves

Dangerous curves swimwear, an internet based swimwear brand was launched around four years ago. Dangerous curves swimwear had humble beginnings. It with started a line of see through bikinis. However, the sale of dangerous curves swimwear has increased considerably since then. With swimsuits that are more of an accessory than an outfit, dangerous curves swimwear sells some of the most outrageous and sexy swimsuits in the industry. Examples include thong bottoms and bikini tops made of an inch or even less cloth. Even though dangerous curves swimwear offers a collection of Brazilian bikinis that offer slightly more coverage, they account for a very small percentage of total sales.

The sales of dangerous curves swimwear are actually driven by their exotic and thong collections that are barely there. One of the reasons for the ever increasing popularity of dangerous curves swimwear is that it has become the swimsuit of choice for models, actresses and significant others in the entertainment industry. According to the company owner, Larry Garman, despite the fact that dangerous curves swimwear has been featured in various national (and local) magazines, the growth in sales were basically driven by the southern and eastern states. Most orders originated from Texas, Florida and New York. Garman says that regardless of increasing popularity of dangerous curves swimwear in celebrities, the company prime focus is its rapidly growing consumer market.

Worldwide sales (of dangerous curves bikinis) experienced an increase of over 65 percent in the first quarter of 2004 with the American market accounting for over 35 percent of this increase. Garman also clarified that see through bikinis by dangerous curves swimwear are outselling all of their other products by 5 to 1. Although thong bikinis and g strings are illegal on a large number of beaches all around America, sales of dangerous curves swimwear are consistently increasing. According to Garman various entertainment programs such as videos of ‘Girls Gone Wild’ and ‘Spring Break’ have popularized public nudity and made it more acceptable. This has contributed to the ever increasing popularity of dangerous curves bikinis. It is interesting to note that dangerous curves bikinis are not designed keeping in view main stream fashion trends in swimwear. On the contrary, dangerous curves bikinis are usually designed in direct contrast to the prevailing fashion trends. Another exciting point is that dangerous curves bikinis have defied the concept of swim suit season prevailing in the swim suit market for the past six decades. Garman attributes this trend to their global target market. There is no concept of swim suit season in dangerous curves bikinis because there is always summer somewhere. The only change in sales trends of dangerous curves bikinis is the geographical shift in deliveries. Thus, dangerous curves bikinis have established a profitable proposition most (online) swim suit retailers are trying to emulate.

Selling propositions of dangerous curves swim suits include their exclusivity, boldness and modern and different designs. As evident from the controversial brand name, everything about dangerous curves swim suits is out of the ordinary. Dangerous curves swim suits aim to differentiate the wearer from the crowd (on either the beach or the pool side). Dangerous curves swim suits have also gained popularity because of their bold colors, prints and designs you are unlikely to find at any other swim suit retailer. Dangerous curves swimwear news release is an excellent effort by the company to increase and maintain interest in current (and potential) customers. Dangerous curves swimwear news release is an event that provides people the perfect opportunity to know what the company is planning to do next.