Nike

Although they are mainly popular for their products in the sports and athletic wears. In the recent years they have developed a good market in terms of swim suit and lingerie designing. Nowadays, the basic weapon available to become top of the line for the companies, specifically the athletic apparel companies is the use of intense promotion, advertising campaigns, and large sales and to come up with original product idea.

Nike on the other hand has brought their name to the front line using totally separate strategy. The company was founded by a person named Bill Bowerman with his partner Phil Knight in the mid 60s. The key thinking behind running the brand and building it as a big success was that they based their motivation towards the idea of inspiring others. This idea was fully delivered through their mission statement which says, “If you have a body, you are an athlete”, thus showing their commitment towards serving and motivating sports men almost all market segments. They tried to persuade the fact that everyone of us has a body and all of us should try to use it to its full potential, no matter which standard of life we are into.

Thus from the beginning, Nike has tried to come forward with their idea of inspiration and innovation through their products. The initial name for the brand was Blue Ribbon sports, ad the company was founded in the year 1964. With their unique idea, the company became an instant success. Since its initial start with a product of Nike sports shoes, they have expanded their product line to several flavors. They are now into many product lines starting from Nike competition swimsuits to baby shoes. Now, Nike has also come up with products in swimwear section. Some of these are Nike swimsuits (specifically Nike women’s swimwear) and Nike Bathing suits. Nike ladies swimwear has made a name for it self in the swimsuit fashion industry. There is an official website for Nike swim suits, which has its own slogan that states “Just you and the water. Preparation begins here”. The idea behind this kind of slogan lies in the fact that every serious and professional swimmer knows that the overall performance of a swimmer is more or less based upon the kind and quality of equipment they use. One can only flourish his/her talent and abilities by using appropriate and technological solutions for their clothing. Nike has done the same by bringing this particular idea as the motivation behind their products.

Nike has brought their philosophy into practice by designing the product line of Nike swimsuit which is able to enhance the performance in any competition. The key distinction of Nike’s products is that they use such fabrics which are able to prevent seeping of water and thus lessen the chances of weighing the person down. Thus everyone likes Nike swimsuits not because of their different styles, but also for their ability to let the person swim more swiftly. Nike not only caters the “hobbiyist” section of society, but they are also there for the elites. They are into the sponsorship business too. One of big names whom Nike sponsors is Martiza Correia, who was the first Afro-American woman to compete for U.S Olympic team. The Nike swimsuits and Nike Bathing suits are available in their dedicated shopping outlets all over the world. There are stores that sell Nike swimwear and other Nike products. With this, a person can also buy Nike swimsuit online.