Venus swimwear has come a long way from its humble beginning. Daryle Scott and his three partners formed a mail order company specializing in competitive body building suits (under the brand Titan Bodybuilding) in 1982. Over the next few months Titan Bodybuilding experienced unprecedented growth and Scott quit his job to work fulltime for the business. A few years later, the company ventured into female active-wear industry by selling leotards and (other) athletic apparel through leading fashion publications such as Cosmopolitan and Glamour. Scott, adamant on expanding his fledging company ventured into the women swimwear market. Hence, Venus swimwear was born. Venus swimwear aims to provide affordable, sexy and well-designed swimsuits to women. Venus swimwear has taken inspiration for its name from the feel good factor of its swimsuits. Venus is the Roman Goddess of beauty, the second closest to Sun and the hottest of all planets.
Before long, Venus became the market leader in the swimsuit segment. As with most companies, executives at Venus swimsuits did not lag behind (changing market trends and customer choices) after initial success of its swimsuits. Venus has continuously strived to help women establish a personal (sense of) style by giving them a wide choice of the most stylish attire for almost all occasions. Following the company’s rapid expansion, Venus swimsuits are currently available through mail-order catalogs, the company website and its three retail stores in Florida. Venus swimsuit collection provides the following choices for its customers: enhancer tops, embellished suits, sport tops, halter tops, tankini tops, underwire tops, triangle tops, bandeau tops, moderate bottoms, full bottoms, Brazilian bottoms, brief bottoms, thongs, tongas, one-piece suits, swim wraps, swim skirts and beach accessories (such as head bands and scrunches).
Advantages Of Venus Bathing Suits
There are various advantages of buying Venus swimsuits some of which are discussed below:
1. You can shop Venus bathing suits by prints such as polka dots, solids, stripes, embellished, floral, geometric, psychedelic, ethnic, paisley, metallic, tattoo, leaf, tropical, fun and animal prints. This makes it easier to shop for Venus bathing suits (at the company’s website) if you have something specific in mind.
2. Venus bathing suits are reasonably priced and are affordable for most people. Although prices may vary for various types of swimsuit tops and bottoms, most Venus tops and bottoms are available at reasonable piece. Since Venus bathing suit tops and bottoms are sold separately you have the added advantage of mix and matching as per your needs. For example, you can choose a patterned top if you want to emphasize your bust and a solid colored bottom if you want to de-emphasize your butt.
3. Venus bathing suits are available with matching beach accessories such as swim wraps, swim skirts, headbands and scrunches etc for almost all swimsuits featured in their collection. This ensures stress free shopping as you don’t have to search for matching accessories on the company website.
Venus swimwear catalogue is accompanied by a redeemable certificate with your order. The company introduced the novel Venus Swimwear Model Search in 1989. This has helped in increasing popularity of Venus swimsuits along with helping boast careers of upcoming bikini models. However, most events of Venus Swimwear Model Search were suspended in 2004 to help the brand grow in new directions. If Venus swimwear was not (already) known to virtually everyone in America, it would be after the Miss America Pageant (2007) since it is the official swimwear brand for the pageant. Each participant will be dressed in Venus swimsuits for the show’s health and fitness program.
