Designer Paula Hermanny introduced vix swimwear in 1998 and the swimming suits have never been the same since then. Being from Rio de Janeiro, designer Paula Hermanny has firm understanding of the South American Swimwear Revolution. The South American Swimwear Revolution gave an altogether new meaning to the world sexy. The famous Brazilian bikini that makes the conventional string bikini look shabby in comparison was introduced in South American Swimwear Revolution. The target market of vix swimwear includes three segments (viz. the beach baby, the active teen, and the stylish modern woman of today).
Swim suits by vix swimwear are sexy and glamorous without being over the top. Paula Hermanny was born and raised in the small beach town of Vitoria in Brazil. Her earliest memories are of herself (and her family and friends) wearing swimsuits and enjoying on the beach. Paula Hermanny had always wanted to travel the world. It was this dream that brought her to San Diego to study English. The fact that San Diego was a beach town played a vital role in Paula’s decision. Having spent most of her childhood in swim suits, Paula wanted a closet full of sexy swim suits that she could wear to the beach. However, she was disappointed at the lack of stylish, sexy and durable swim suits in the American swim suit market. This frustration led to the launch of (vix swimwear) what is now known as one of the most popular and sexiest swim suit brands around the world. The name vix swimwear was an abbreviation of her home town.
Vix bathing suits had humble beginnings. The first collection of vix bathing suits included only brazilian-cut bikinis. Vix bathing suits have come a long way since then. The current collection of vix bathing suits include a wide variety of bathing suits and resort wear. These among others include bikinis, tankinis, one-pieces, sarongs etc. In addition to swimwear, vix bathing suit collection also includes accessories such as caftans and beach dresses for spring and summer seasons. Encouraged by the overwhelming success of vix bathing suits, Paula has expanded vix bathing suits by launching three sub brands (viz. Sofia, Hermanny and Vixbambino). Sofia is a flirty and capricious line of bathing suits targeted towards teen girls. Hermanny, a more sophisticated line of bathing suits, targets women wanting more coverage and support. Last but not the least; Vixbambino is an adorable collection of bathing suits for little girls ranging from toddlers to young children. The inspiration for vixbambino was Paula’s own daughter. On being frustrated on not finding that perfect bathing suit for her little girl, she recognized the need of young mother. The result was a lovely collection of bathing suits for little girls. The target customer of Vix bathing suits is a fun loving woman between early twenties to mid forties. She is well off and shops at good departmental stores (such as Saks Fifth Avenue, Neiman Marcus, and Bloomingdales etc). She is technology savvy and is more likely to begin her bathing suit search online.
Vix swim suits are known for their perfect fit. The official website of vix swim suits has an online sizing chart to ensure that immaculate swimsuits. However, conventional sizes from 2 to 10 are translated into the brand’s own standard including small, medium, large, extra large etc. Vix swim suits are available at various departmental stores and outlets both online and offline. Some of the online stores offering vix swim suit collections include Victoria’s Secret, Tropi-Ties.
